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1351 Orchard View Drive - Exclusive Market Strategy | Nika Leoni

Your Home. Your Timeline. My Strategy.

Prepared by Nika Leoni, REALTOR®, Global & Lifestyle Properties Advisor
1351 Orchard View Drive, St. Louis, MO 63146
3,000
Total Sq Ft
0.26
Acres
$359K
Strategic Price

Positioned for Success

Move-in ready with strategic updates where it matters most—kitchen, finishes, and livable space.

Front Exterior

Classic Curb Appeal

Well-maintained ranch in established Orchard Lakes View

Kitchen

Updated Kitchen

Granite counters, island, custom cabinetry (2021)

Living Space

Open Layout

Bright living area with breakfast bar and dining

Lower Level

Finished Basement

Additional living space with full bath (2020)

Backyard

Outdoor Living

Fenced yard with stamped concrete patio (2023)

Hardwood Floors

Refinished Hardwood

Fresh refinishing completed in 2024

The Numbers That Matter

Bedrooms
3 Bedrooms
Bathrooms
2 Full / 1 Half
Year Built
1965
Garage
2-Car Attached
Basement
Full, Walk-Up
2024 Taxes
$3,735

Recent Updates

Kitchen
Granite & Island (2021)
Lighting
Updated Fixtures (2022)
Lower Level
Finished w/ Bath (2020)
Patio
Stamped Concrete (2023)
Hardwood
Refinished (2024)
HVAC
Energy Efficient

Honest Assessment, Strategic Positioning

Every home has its strengths and realities. Here's how we maximize yours.

Unchangeable Advantages

  • Open layout ideal for modern living—breakfast bar connects kitchen to dining area
  • Updated kitchen with granite counters and custom cabinetry (2021)
  • Finished basement adds significant livable space with full bathroom
  • Fenced backyard with mature landscaping and entertainment-ready stamped concrete patio
  • Level 0.256-acre lot in quiet, established Orchard Lakes View neighborhood
  • Attached 2-car garage with opener—valuable feature buyers seek
  • Prestigious Parkway C-2 School District—major draw for families
  • Energy-efficient HVAC system reduces utility costs
  • Move-in ready condition with fresh hardwood refinishing (2024)
  • Excellent value at $119/sq ft for total finished space

The Realities We Price For

  • Original bathrooms show age—partially updated but not fully modernized
  • Roof is older (architectural shingles, age unknown)—buyers will factor replacement
  • No fireplace feature—a desire for some buyers but not a dealbreaker
  • Exterior could benefit from cosmetic curb appeal enhancements

Your Perfect Buyers Already Exist

Strategic marketing targets buyers actively searching for exactly what you offer

Young Families Upsizing

📍 St. Louis Metro / First-Time Move-Up
  • Seeking Parkway C-2 schools for their growing children
  • Want 3-bedroom ranch with single-level main living
  • Need fenced yard and finished basement for play space
  • Value move-in ready condition with updated kitchen
  • Budget-conscious but willing to invest in the right location

Empty Nesters Downsizing

📍 St. Louis County / Right-Sizing
  • Prefer single-level main living with no stairs
  • Attracted to quiet, established neighborhood
  • Appreciate updated interiors and minimal maintenance
  • Want attached garage and level lot
  • Drawn to manageable size with functional basement storage

Relocation Professionals

📍 Creve Coeur / Westport Plaza Employment Corridor
  • Working in nearby Creve Coeur/Westport business district
  • Need proximity to I-270 and Olive Boulevard
  • Prioritize move-in ready homes to avoid renovation delays
  • Value established neighborhoods with strong school ratings
  • Seeking turnkey property for immediate occupancy

Market Intelligence, Not Guesswork

Your pricing is supported by recent closed sales—data, not emotion.

11827 Spruce Orchard Drive
$390,000
11827 Spruce Orchard Drive
Orchard Lakes
$218
$/SqFt
101.6%
List/Sold
5
DOM
12153 Lake Constance Drive
$429,900
12153 Lake Constance Drive
Orchard Lakes Add 5
$235
$/SqFt
100%
List/Sold
2
DOM
Your Home
$359,000
1351 ORCHARD VIEW DRIVE
Orchard Lakes View
$227
$/SqFt
0.26
Acres
1,584
Main SqFt
11946 Spruce Haven Drive
$350,001
11946 Spruce Haven Drive
Brookdale Add 6
$208
$/SqFt
104.5%
List/Sold
2
DOM
11864 Gold Leaf Drive
$320,000
11864 Gold Leaf Drive
Brookdale 3
$188
$/SqFt
98.5%
List/Sold
5
DOM

Strategic Pricing Creates Competition

Not underpriced. Strategically positioned to attract serious buyers and generate offers.

Conservative
$345K
YOUR STRATEGY
$359K
Comp Average
$362K
If Fully Updated
$380K

The Math Behind The Strategy

At $359,000, your home positions slightly below the $362K comparable average ($213/sq ft) to drive early showings and multiple-offer activity. This pricing accounts for bathroom age and roof considerations while highlighting your updated kitchen, finished basement, and premium Parkway C-2 location. Comparables selling in 2–6 days at or above asking validate this approach.

Market Intelligence

Data-driven insights from 30 recent Parkway C-2 sales

0
Days to Sell
Median Market Time
0%
Sale-to-List Ratio
Average Performance
$0
Median Per Sq Ft
Area Comparables
0
Sales Analyzed
Last 10 Months
0
Months Supply
Balanced Market
$0K
Area Median Price
Parkway C-2

Marketing That Sells, Not Just Shows

Every tool, every platform, every buyer—reached strategically.

🎬

Professional Media

HD photography, video tours, and aerial drone footage

🚀

MLS Syndication

Distribution to Zillow, Realtor.com, Redfin, and 100+ sites

🏡

Targeted Social Media

Facebook, Instagram ads targeting Parkway C-2 buyers

🎨

Premium Brochures

Full-color property marketing materials and signage

📱

Agent Network

Direct outreach to 500+ local agents and relocation specialists

📧

Email Campaigns

Targeted campaigns to buyers searching Parkway schools

Your Advantage

Professional Photos ✓ Included
Video Tour ✓ Included
Social Media Ads ✓ Included
Agent Network 500+ Agents
MLS Syndication 100+ Sites

Your Timeline, Our Execution Plan

Every milestone mapped. Every deadline met.

Week 1

Pre-Market Preparation

Professional photography, videography, staging consultation, and final property prep. Marketing materials created and distributed to agent network.

Week 2

Market Launch

MLS activation, social media campaign launch, agent outreach, and open house scheduling. Maximum exposure from day one.

Weeks 3-4

Active Showing Period

Coordinated showings, buyer feedback collection, offer presentation and negotiation. Target: multiple offers within 20-25 days.

Week 5

Under Contract

Accepted offer, inspection period management, appraisal coordination, and buyer contingency navigation.

Weeks 6-8

Closing Process

Title work, final walkthrough coordination, closing date confirmation. Target close: 60 days from launch (December 2025).

The Bottom Line

No surprises. No false promises. Just results.

Financial Projections

List Price $359,000
Expected Sale Range $345K - $365K
Total Commission (5%) ~$17,950
Net Proceeds (Est.) $327K - $347K

Timeline Expectations

Days to Offer 20-25 Days
Under Contract 30-35 Days
Closing Timeline 60 Days Total
Target Close Date December 2025

The Strategy

Your $359K pricing positions 1% below the $362K comparable average to drive immediate buyer interest while protecting your equity.

Updated kitchen, finished basement, and Parkway C-2 location justify premium positioning within the range.

Expect strong activity from young families and professionals within the first 3 weeks, with multiple-offer potential given recent market velocity (2-6 DOM).

Ready to Move Forward?
Let's Make It Happen.

Your home. Your timeline. Your goals. My execution.

Every number verified. Every strategy tested. Every promise keepable.

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